How Purposeful Women Use LinkedIn

By JJ DiGeronimo, Cloud Strategy, Vision Practice Manager at VMware & CloudNOW Career Blogger

As a woman in high tech and an entrepreneur, I have used Linkedin for a year which has been a value tool for career and business enhancement.

I have used Linkedin to:
** increase my professional brand
** expand my professional network
** create peer groupshappy woman on a computer
** locate great candidates for key positions
** query experts on next generation technologies
** build virtual advisory groups

I find that many business women and men still view LinkedIn as a virtual resume and other than seeing who can collect the most linked people in their network; don’t really see the value. As of March 2011 LinkedIn boasted over100 million professional users; growing by one million new members each week.

The LinkedIn Learning Center offers many articles and training videos to help learn the process. It is a great tool for business as this article from Social Media Today tells.

Not only can you create a professional profile filled with key words to help you rise to the top as the expert in your given field, but you can also create a mini website for your company which includes products, services, video, photos and so much more.

If you have steered clear of this social media site or not used it to its full advantage, I invite you to take another look. Check out the two groups that I have started: Purposeful Women and Tech Savvy Women.

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